December 10, 2024

AndronETalksNews

AndronETalksNews

How Apple’s Privacy Policy Change Affected Advertising Business?

The Epoch Times

By Benzinga

October 18, 2021 Updated: October 18, 2021

 

Apple Inc’s advertising business has more than tripled its market share in the six months after introducing privacy changes restricting rivals, including Facebook Inc, from targeting ads at consumers, the Financial Times reports.

The in-house business, called Search Ads, offers sponsored slots in the App Store that appear above search results.

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