Daily Mail UK
Google takes between 22% and 42% of all online ad spending that they facilitate on behalf of advertisers and publishers – up to four times as much as its rivals, a newly unredacted lawsuit reveals.
The bombshell legal filing, unsealed Friday in the U.S. District Court of the Southern District of New York, sheds new light on the scale of just how dominant the company’s stronghold over advertisements really is.
‘[T]he analogy would be if Goldman or Citibank owned the NYSE [New York Stock Exchange],’ one senior Google employee said, according to the lawsuit.