July 18, 2024



Lush’s chest-binder promo is an open invitation for teens to self-harm


November 12, 2021

By Damian Wilson

A clueless partnership with a trans outreach organisation sees UK cosmetics retailer Lush promote painful chest binders for young girls, exploiting its core customers for woke brownie points and the benefit of the gender gestapo.

Retailer Lush has made a huge success of its business model, selling funky handmade soap, bath bombs and body products to a predominantly young female consumer, and it’s always had an ethical vibe to its marketing. And that smell! The unmistakable scent that drifts from its shops fills your nasal passages from down the street. 

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