Daily Mail News – Money
By SADIE WHITELOCKS, US SENIOR REPORTER
Updated: 07:55 EDT, 12 June 2026
A major grocery chain has quietly expanded a controversial new technology that allows prices to be changed across entire stores in seconds, and some shoppers are already sounding the alarm.
Kroger has been rolling out electronic shelf labels, or ESLs, to hundreds of stores across the country, replacing traditional paper price tags with digital displays that can be updated remotely from a computer.
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