June 13, 2024



NBC’s ‘Today’ has smallest audience since at least 1991

Fox News

By Brian Flood | Fox News

July 21, 2021

NBC’s storied “Today” was once an iconic giant of morning television, but a devastating collapse in viewership last week left the show with its smallest audience in at least 30 years. 

“It’s a total fiasco,” a longtime network news veteran with knowledge of the program’s inner workings told Fox News.

“The show has lost its role [as a] cultural touchstone,” the industry insider added. “There are obviously bigger industry trends at play but the show is a non-factor.”