Variety
October 16, 2021
“Squid Game,” the hyper-buzzy Korean drama that has become Netflix’s biggest-ever TV show, is on track to deliver an astounding payback for the streaming service, according to the company’s internal estimates.
Netflix paid $21.4 million for the nine-episode series, which premiered four weeks ago, and the company estimates “Squid Game” will deliver more than 40 times that — an estimated $891 million — in what it calls “impact value,” Bloomberg reported Saturday evening, citing confidential internal data that someone provided to the outlet. The proprietary metric is a measure of a title’s economic contribution to Netflix based on subscriber viewing.
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