April 23, 2024



North Face risks Bud Light-style boycott over ‘summer of Pride’ ad featuring drag queen ‘Pattie Gonia’ telling customers to ‘come out… in nature’ 

Daily Mail News

After Bud Light and Target, The North Face has become the latest American brand to face a boycott for promoting Pride. 

The company’s Summer of Pride ad was released yesterday on its Instagram page and has already drawn ire from conservative consumers. 

The commercial features drag queen ‘Pattie Gonia’ telling consumers to ‘come out… in nature with us!’ and declaring themselves  a ‘real life homosexual!’ 

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