April 18, 2024



‘Reading your mind’: How eyes, pupils and heart rate could be used to target ads in the metaverse


By Aisling Ní Chúláin

If we’ve learned anything about new means of communication over the last century, it’s that where technology attracts people’s eyes and ears, advertisers won’t be long chasing after them.

It’s been the case with radio, cinema, TV, the Internet and social media, so it seems almost impossible that it won’t be the case in the so-called metaverse – the new fully realised, shared universe that companies like Meta are proposing to build.

In perhaps a sign of things to come, a host of brands have already dipped their toes into gaming metaverses, hosting virtual fashion shows and dropping exclusive collections in game.

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