April 25, 2024

AndronETalksNews

AndronETalksNews

The Japanese cigarette brand that was weaponised against Chinese smokers in wartime

Woman smoking

South China Post Magazine

By Samuel Porteous

December 10, 2022

Golden Dragon, Golden Rat, Golden Bat. All cigarette brands popular in 1930s mainland China. All targeted different markets. One facilitated war crimes.

With the slogan “High class people smoke high class cigarettes”, Golden Dragon’s hoarding and print advertisements portrayed the sophisticated old-money market and those who aspired to be accepted into its ranks.

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