AndronETalksNews

AndronETalksNews

The Psychology of Manipulation: 6 Lessons from the Master of Propaganda

Off Guardian

By Ryan Matters

April 26, 2022

Edward L. Bernays was an American business consultant who is widely recognized as the father of public relations. Bernays was one of the men responsible for “selling” World War 1 to the American public by branding it as a war that was necessary to “make the world safe for democracy”.

During the 1920s, Bernays consulted for a number of major corporations, helping to boost their business through expertly crafted marketing campaigns aimed at influencing public opinion.

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