July 23, 2024



Apple makes a new play for small businesses, taking on Google and Microsoft


By Samantha Subin

November 10, 2021

Apple announced Wednesday it’s launching a business tools service for companies with up to 500 employees as companies look for new ways to handle remote work and technology.

The service, which is currently in beta testing, is slated for a full release in spring 2022. Subscriptions begin at $2.99 a month. It’s similar to offerings from Apple rivals who are more established in providing tools to businesses and schools, such as Google and Microsoft. Those two companies dominate the education and business services markets.