Engadget
By Karissa Bell
June 17, 2022
The metaverse may not really exist yet, but Mark Zuckerberg already has a planto sell users on designer fashion for their metaverse avatars. Meta announced that it’s opening an Avatars Store where users can purchase outfits for their avatars on Facebook, Instagram and Messenger.
The new looks include designer duds from Balenciaga, Prada and Thom Browne and the company expects to add more designers over time. Zuckerberg and Eva Chen, Meta’s VP of Fashion Partnerships, announced the new store on an Instagram Live they described as the “first live avatar fashion show.” The “fashion show” portion consisted of Chen holding up paper drawings of Zuckerberg’s avatar wearing increasingly questionable, if metaverse-ready, outfits.