December 3, 2024

AndronETalksNews

AndronETalksNews

Coca-Cola to Fully Acquire Gatorade Rival BodyArmor for $5.6 Billion

The Epoch Times

By Reuters

November 1, 2021 Updated: November 1, 2021

 

Coca-Cola Co. said on Monday it would buy the remaining stake in BodyArmor it did not already own for $5.6 billion, as the soda maker amps up its sports drink portfolio to take on market leader, PepsiCo Inc.’s Gatorade.

The deal marks a shift in strategy for the world’s largest beverage maker after it spent the last year offloading or discontinuing brands, including its own energy-drink brand, to focus on Coca-Cola sodas.

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