Edward Bernays and Why We Eat Bacon for Breakfast

Braithwaite

December 2022

Believe it or not, people had to be convinced to eat bacon for breakfast.

In the 1920s, the Beech-Nut Packing Company wanted to sell more bacon. So it hired Edward Bernays.

Bernays, dubbed the “father of public relations,” is a fascinating figure. The nephew of Sigmund Freud, Bernays pioneered the use of psychology in a wide variety of marketing efforts, from government propaganda to Lucky Strike cigarettes.

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