Facebook Called Out for Vaccine Marketing Alliance

A health alliance formed by Facebook in June of 2021 has been funding researchinto “how best to use behavioral science, social media and digital platforms to build confidence in and access to vaccines.”

Called the “Alliance for Advancing Health Online (AAHO),” members of the Facebook-led group include the World Health Organization, pharmaceutical giant Merck, and the CDC Foundation—which is the fundraising arm of the Centers for Disease Control and Prevention and has corporate partners that include Pfizer and other world giants in vaccine manufacturing.