May 17, 2024

AndronETalksNews

AndronETalksNews

Japan tells its sober youth to drink MORE in bid to boost the economy with under-40s consuming less alcohol than their parents

Daily MailNews

Japan has asked its sober youth to start drinking more alcohol in a bid to boost the economy.

The younger generation drinks less than their parents, causing a slump in the intake from taxes on drinks such as sake.

The national tax agency is now trying to reverse the trend with a new competition called Sake Viva.

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