Rolling Stone
KANYE WEST MIGHT have plans as ambitious as running for president.
In the midst of all the chaos from West’s past month, his team filed a slew of trademark applications that would allow West to create his own mini-community — or as West intends to call it, the “Yecosystem.”
West’s plan for his own small “universe” has been in the works for years, two Yeezy sources confirm to Rolling Stone. The sources describe it as a self-sustained enterprise that would have its own branded homes, retail stores that sell Yecosystem-branded food items and beverages. The plan is serious, with arrangements to launch the first campus as early as next month, one source says. Eventually, West hopes to establish these mini-communities across the country, the source says.