New York Post
Maybelline is under fire again for hiring a bearded makeup artist to star in its latest ad — just weeks after the brand fielded calls for boycotts over tapping Dylan Mulvaney to promote its concealer.
Maybelline — the world’s largest cosmetics brand — posted an Amazon Prime Day advert, and it stars mustachioed, bearded and bald influencer Ryan Vita.
In the ad, Vita sports a full face of makeup and a beaded barette in his beard while applying bright pink shades of Maybelline’s “Super Stay” liquid lipstick.