Publicis Loses Bid to Escape Massachusetts Opioid Marketing Lawsuit

The Epoch Times

By Reuters

October 31, 2021 Updated: October 31, 2021

BOSTON—A unit of French advertising company Publicis Groupe SA on Friday lost a bid to dismiss a lawsuit by Massachusetts’ attorney general claiming it helped OxyContin maker Purdue Pharma LP fuel the U.S. opioidepidemic.

Publicis Health had called Attorney General Maura Healey’s lawsuit an unprecedented attempt to sue an advertising agency over a manufacturer’s marketing of its products. It called her allegations conclusory and said she mischaracterized documents.

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