The Counter Signal
By KEEAN BEXTE
July 29, 2022
The WEF is pushing for digital IDs to be sewn into people’s clothes to ‘save the planet’ by transitioning from buying to renting clothes to reduce waste.
“This start-up gives clothes digital IDs to help the planet. EON creates online digital passports for garments enabling brands to sell their clothing, again and again, creating more sustainable business models,” a video from the World Economic Forum begins.
The WEF continues, saying that companies will then be able to actively track the clothing they sell, which brings up innumerable privacy concerns not addressed by the Forum.