NY Mag – Intelligencer
By
November 8, 2021
When Facebook announced last month that it was rebranding as Meta, CEO Mark Zuckerberg enthusiastically described the metaverse his company would soon build, promising it would be a world “as detailed and convincing as this one” where “you’re going to be able to do almost anything you can imagine.” Facebook released concept videos that offered a tour of what that might look like (holograms playing chess, holograms attending concerts, holograms popping into work meetings). The company also announced plans to hire 10,000 people to work on the project and spend $10 billion on Reality Labs, the division charged with its creation.