Futurism – The Byte
May 12, 2023
The struggling media company BuzzFeed told investors this week that its readers spend 40 percent more time with its AI-facilitated quizzes than traditional ones, Bloomberg reports.
While we have yet to see a more detailed breakdown of the numbers — the company would obviously be incentivized to present the stats in as flattering a way as possible — it is interesting to see it doubling down on AI after shutting down its entire Pulitzer-winning news division last month, laying off around 120 of its 1,200 total employees.