‘Give it back to South Africa’: Beyonce accused of wearing ‘stolen blood diamond’ in Tiffany & Co. ad campaign

August 24, 2021

Beyonce and jewelry company Tiffany & Co. have sparked controversy after the musician became the first black woman to wear the iconic ‘Tiffany Diamond’, with critics arguing the famous stone was ‘stolen’ during the colonial era.

Tiffany & Co. announced on Monday that Beyonce has become the first black woman – and only the fourth woman ever – to wear the “legendary stone” as part of the company’s new ‘About Love’ campaign, fronted by Beyonce and her rapper husband Jay-Z.

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